ITB Berlin Exhibition - 2014 Press release
KAMPALA - Uganda returned last week from the ITB Berlin Exhibition. This was its 17th attendance at one of the world’s largest annual International Tourism Exhibition that takes place at Messe Berlin, Germany. This expo provides a unique opportunity for the whole global travel trade industry to meet, network, negotiate business and keep abreast with the latest developments in the tourism industry.
This year, Uganda acquired stand space of 120 sqm in Africa Hall 21A, up from 90sqm (Last year) where she showcased, The Pearl of Africa under the theme “Your Eco-friendly Destination”.
Uganda promoted wild life attractions and experiences, adventure tourism, mountaineering, birding, MICE (Meetings, Incentives, Conferences, and Events) and cultural and spiritual events like the Martyrs celebrations in June, among many others.
Uganda also held press conferences at the stand addressed by the State Minister, Ministry of Tourism, Wildlife and Antiquities, Ms. Agnes Akiror along with East African Community representatives and member states.
An East African community cocktail was held. The East African Tourist Visa under the tripartite tourism initiative was also launched with Kenya and Rwanda.
For a detailed press release click here.
For a detailed ITB - Berlin 2014 report click here.