For over 15 years the Uganda Tourism Board has served the country in ensuring the success and growth of tourism in Uganda. This has been in conjunction with the Ministry of Tourism, Trade and Industry since its inception. The world over, the board is marketing and promoting the Pearl of Africa, highlighting the true nature, culture, wildlife, accommodation and hospitality packed into a country that is "Gifted by Nature".
In furtherance of its mandate to develop Uganda as a tourist destination, the Uganda Tourism Board are committed to the inspection of all tourist services and facilities in order to ensure conformity with international standards. The continued effort of the board, in conjunction with the Ministry of Tourism and various private sector stakeholders, directly contributes to the overall development of the tourism sector on both a national and international scale.
The functions of the Uganda Tourism Board include but are not limited to:
To formulate, in cooperation and in consultation with the private sector and relevant entities, a marketing strategy for tourism in Uganda
To implement the marketing strategy and to promote Uganda as an attractive and sustainable tourist destination
To encourage and promote domestic tourism within Uganda
To encourage investment in the tourism sector and wherever possible, to direct such investment to the less developed tourism areas
To promote and sponsor educational programs and training in the tourism sector including schools, in consultation and cooperation with appropriate entities